Elephanti, a startup that’s supposed to make it easier for physical stores to connect with shoppers online, is announcing that it has raised $4.5 million in seed funding from LMJ Holdings.
The basic selling point for consumers, according to founder and CEO Lalin Michael Jinasena, is avoiding situations where you end up wandering from store to store, asking, “Do you sell Item X?” Instead, you can just visit the website or open the app, then search for a specific item, bringing up a list of stores that carry it. Or you can look up a retailer and browse a catalog of in-store items.
The concept isn’t too different from Milo, the local shopping startup that was acquired by eBay back in 2010, but Elephanti has a number of additional features that make it more than just a product search engine.
For one thing, after shoppers identify their interests…
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